Google is terminating websites made with Business Profiles
In a significant shift announced by Google, the popular website builder tool provided as part of Google’s Business offerings will be discontinued in March 2024. Businesses leveraging this tool for their online presence will need to transition their digital storefronts elsewhere by June 10, 2024, when the service officially ceases operations. This development marks a crucial turning point for many small businesses that have relied on Google’s intuitive platform for creating and managing their websites. Here’s everything you need to know about this change and how to prepare for what’s next.
Understanding the Change
Google’s website builder has been a cornerstone for many small businesses, offering a straightforward and cost-effective solution for establishing an online presence. The decision to sunset the service is part of Google’s ongoing efforts to streamline its offerings and focus on core products and services. While this may be unsettling news for current users, it also presents an opportunity to explore new avenues for web development and digital engagement.
What This Means for Your Business
The discontinuation means that websites created with Google’s website builder will no longer be accessible or operational after June 10, 2024. If your business currently uses this service, we believe that you should begin planning your transition to ensure a seamless move to a new platform without disrupting your online operations.
Steps to Take Now
Evaluate Alternative Website Builders: Migrate your web content to alternative website builders. Platform specialists like Code by Ooroboros specialise in platforms like WordPress, Squarespace, Wix, or Shopify, depending on your business needs. Look for features that match your requirements, such as e-commerce capabilities, SEO tools, and customization options.
Plan Your Migration: While developing a migration plan that includes backing up your website content, choosing a new domain name (if necessary), and setting up your new website. Your need to ensure your new platform can support the features and functionality you need, such as contact forms, online booking, and product catalogs.
SEO and Digital Marketing: Moving to a new platform is an excellent opportunity to revamp your SEO strategy. Your new website should be optimized for search engines to maintain your online visibility. We also recommend updating your digital marketing strategies to align with your new platform’s capabilities.
Communicate with Your Customers: Keep your customers informed about the change. Use your current website, social media channels, and email newsletters to notify your audience about your new website’s launch date and address.
Looking Ahead
While the closure of Google’s website builder marks the end of an era, it also opens new opportunities for growth and innovation in your digital strategy. By choosing a platform that aligns with your business objectives, you can create a more robust and dynamic online presence that drives growth and engages your audience more effectively.
As you navigate this transition, remember that change, while challenging, can lead to new opportunities. With careful planning and a strategic approach, your business can emerge stronger and more connected with your customers than ever before.
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Looking for Professional Help?
If the transition seems daunting, consider hiring Code by Ooroboros to assist with the move. Professional help can ease the process, ensuring your new website is set up correctly and optimized for your business needs.
